Orange Cameroon Is Looking For A Head Of Marketing Department
ORANGE CAMEROON
📍 Douala - Cameroon
About the job
Purpose of the role: To design and lead the marketing strategy for all Orange Money services and oversee the continuous improvement of the customer experience for the Orange Money service.
Main Missions & Activities
- Implement the Marketing Strategy and Commercial Policy for Orange Money (Retail and Corporate)
- Propose a marketing strategy aligned with the overall corporate strategy
- Implement the approved strategy
- Ensure overall consistency of the offers presented to the public
- Define action plans, priorities, and budgets related to the marketing strategy
- Develop quantitative and qualitative analyses of market prospects
- Consolidate competitive intelligence elements (pricing, communication, field activations, etc.)
Monitor Key Performance Indicators (KPIs)
- Analyze performance indicators on a daily basis (active customer base, subscriptions, revenues, commission costs, etc.) in order to identify trends and propose corrective actions
- Define the customer base engagement strategy in coordination with the Marketing and Communication Department
- Drive Improvements and Innovations for Orange Money
- Identify innovation opportunities through all available sources (monitoring reports, marketing and technical studies, group resources, etc.)
- Lead the internal process for defining and selecting new offers and services to be included in the product roadmap
- Own the product roadmap to deliver innovations in collaboration with support departments and the Orange Group
- Develop and Deploy the Marketing Product Roadmap – Monitor and Grow Usage
- Produce the annual product and promotional roadmap and ensure its implementation
- Lead the operational marketing animation roadmap for Orange Money at Orange Cameroon in coordination with support departments (Network & Services Department, - - - -- Distribution Department, Marketing & Communication Department)
- Draft marketing briefs for training sessions and sales pitches
- Track and analyze KPIs
- Analyze customer studies
Identify usage growth drivers and key success factors, and implement the associated action plans
Oversee Continuous Improvement of the Customer Experience for Orange Money
Manage the NPS (Net Promoter Score)
Ensure that Customer Service has the appropriate communication guidelines and updated knowledge bases to handle customer complaints
Education:
- Bachelor’s +4/5 (Master’s level) in Marketing, Business, or Management
- Required Experience: 4 to 5 years in marketing within the Mobile Money or Telecommunications sector
Application Deadline: February 12, 2026
🧠 Required Skills
- Expert (professional) • 4 yrs